![]() Therefore, in order to be able to buy a new bracelet for your Rolex, you will first need to bring your watch to either an authorized retailer or one of Rolex’s own service centers. Rolex won’t sell you a bracelet unless you are in possession of the corresponding watch, and it is for this reason why you will not find stacks of brand-new Rolex bracelets available for purchase at your local watch repair shop. To deter counterfeiters and to preserve the integrity of its watches, Rolex keeps an incredibly tight control over the supply on its parts, and this extends to its bracelets. Image: Rolex Rolex Will Need to Verify Your Watch Rolex’s policies have changed over the years, and there are a lot of rumors and general misinformation surrounding this topic, so below are all the key details about buying a new bracelet for your watch directly from Rolex. ![]() The short answer is yes - however, there are some details that are important to note, and it’s definitely not as simple as just going online and ordering whatever strap or bracelet that your heart desires. Therefore, regardless of the specific Rolex watch that you own, there will come a point in time when you may wonder, “can you buy a new bracelet from Rolex?” ![]() It may take decades worth of constant and rigorous use however, connecting pins bend, metal surfaces get worn down, and even the most durable and well-made watch bracelets will eventually reach a point where their structural integrity becomes a potential concern. Despite being constructed from high-quality materials and solid pieces of metal, even the best bracelets will eventually need to be repaired or replaced at one point or another if you wear them on a daily basis. Nothing lasts forever, and that even includes watch bracelets.
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